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28 September 2015 |
A SWOT analysis can be used to conduct an internal review of how a business is performing and a review of external factors to assess how well positioned it is to take advantage of present/future opportunities and tackle any present/future challenges. It involves assessing the Strengths and Weaknesses of a business, alongside the Opportunities and Threats that have arisen/may arise by virtue of the market(s) in which it operates.
You could structure a presentation (where relevant) based upon the "SWOT analysis" model: